Elifsu Tourism has been a key player in the Turkish tourism and retail sector since its establishment in 2006. The company took over the management of the renowned Kapadokya Bazaar 54 Store, maintaining its legacy of excellence in craftsmanship, authenticity, and customer satisfaction. With a strong foundation in the traditional Turkish handmade carpet industry, Elifsu Tourism continues to serve both domestic and international visitors by offering a unique retail experience.
The company operates under three prestigious stores: Bazaar 54, Nomadikart and Pink Lotus Jewelry, providing high-quality, handcrafted carpets and jewelry that embody the rich cultural heritage of Anatolia.
Our Legacy & Growth
Elifsu Tourism’s origins are deeply connected to Net Turizm A.Ş., a pioneering company established in 1974 by a group of esteemed tourist guides. Net Turizm introduced innovative retail concepts, including customer-friendly services like payment flexibility, home delivery, and authenticity guarantees under the Bazaar 54 brand. Over the years, Elifsu Tourism has upheld these core values while expanding its reach and diversifying its offerings.
Pink Lotus Jewellery – A New Era of Elegance
In 2020, Elifsu Tourism launched Pink Lotus Jewellery, a luxury retail store that specializes in fine handmade jewelry. The store, located on a 3600 m² landscape with a 1200 m² closed area in Ortahisar, Ürgüp, Cappadocia, offers an exquisite selection of jewelry featuring precious stones such as garnet, diamond, zultanite, and sapphire. The store caters to diverse tastes, providing both exclusive designer jewelry and pieces suited for every budget.
Pink Lotus Jewellery draws inspiration from the Lotus Flower, symbolizing purity, transformation, and enlightenment. The brand’s philosophy mirrors this transformation—turning raw gemstones into timeless treasures for customers worldwide.
Mission & Vision
Mission: To preserve and promote Turkish cultural heritage through high-quality, authentic handmade carpets and luxury jewelry, ensuring an unforgettable experience for visitors.
Vision: To be a globally recognized brand in touristic retail, offering unique, culturally significant, and high-value products while contributing to Turkey’s tourism and economy.
Why Choose Elifsu Tourism?
- Heritage & Authenticity: Decades of experience in handmade carpet retail and fine jewelry craftsmanship.
- Quality Assurance: Authenticity certificates, return guarantees, and premium craftsmanship.
- Unique Retail Experience: Immersive shopping in expansive showrooms designed to showcase traditional Turkish artistry.
- Customer-Centric Services: Payment flexibility, international shipping, and exceptional customer service.
Elifsu Tourism remains committed to preserving Turkish culture, delivering excellence in handmade carpets and fine jewelry, and providing unparalleled service to its valued guests.
