Net Turizm A.Ş was established in 1974 by gathering about a hundred tourist guides, brought many innovations to the touristic retail sector including the Bazaar 54 brand. In 1977, the company opened the first Bazaar 54 store in Istanbul, in the building number 54 on Nuruosmaniye Street.

Kapadokya Bazaar 54 Store, which Net Group of Companies put into service in 1987, was rented in 2006 by Elifsu Tourism, whose current partners have served in Net Group of Companies for many years. Today’s management continues to offer the reliable and best quality customer service policies offered by the Net Group of Companies under Bazaar 54 brand name.

Pink Lotus Jewellery is a newly opened store of Elifsu Turizm and has been providing services since 2020. It is located on a 3600 m² landscape with a closed area of 1200 m² in Ortahisar/Ürgüp/ Cappadocia. Our product range varies from handmade gold jewelry products designed with precious stones such as garnet, diamond, zultanite, sapphire to designer brand jewellery products available to every budget.

Pink Lotus Jewellery is inspired by the Flower Lotus, representing the transformation of a raw gemstone into a precious and timeless jewellery product offered to our valuable guests. The Lotus Flower grows in the deep mud, far away from the sun. Lotus reaches the light becoming the most beautiful flower ever. The Lotus flower is regarded in many different cultures as a symbol of purity, enlightenment, self-regeneration and rebirth. The color pink represents compassion, nurturing and love. It relates to unconditional love and understanding, and the giving and receiving of nurturing. …